Platinum Luxury Auctions

The First and Only Luxury Auction®

Platinum was founded on the crystalline philosophy that the discerning owner of a sprawling, sun-drenched multimillion- dollar residence—perhaps perched on a verdant cliff overlooking cerulean waters, or nestled among ancient oaks on a manicured estate— should approach his selection of a luxury auction® provider with the same meticulous care he would employ when choosing a seasoned wealth manager to shepherd his vast investment portfolio through turbulent financial waters.

Platinum Luxury Auctions® stands alone as the only auction house built entirely upon decades of rarefied experience in the delicate art of auctioning opulent properties for the most affluent owners. Indeed, Platinum pioneered the revolutionary “luxury auction” concept for the dignified, non-distressed sale of architectural masterpieces, and proudly holds exclusive Federal trademark rights to the distinguished term luxury auction®.

Platinum’s bespoke luxury auction® platform artfully weaves together the essential elements from five sophisticated disciplines: high-end real estate brokerage, dramatic auction dynamics, strategic advertising, tailored marketing, and nuanced public relations. This exquisite tapestry of services ensures that each client experiences the most refined and effective auction program available in the rarefied air of luxury properties.

Offerings

Typical Auction

Luxury Auction®

White-glove brokerage services offering sellers the tantalizing opportunity to substantially reduce closing costs while maximizing returns

Multi-channel advertising campaigns leveraging deep-rooted connections in glossy print media, primetime television, and cutting-edge digital spheres

“White-Glove” marketing with strategic placements in the most prestigious blue-chip publications, from the crisp pages of the Wall Street Journal to the influential digital presence of Bloomberg

Dedicated public relations specialists focused on dramatically increasing client visibility and activating extensive networks within national and local press corps

The PlatinumCore Team

Standing in bold contrast to the tepid norms of traditional real estate markets, Platinum Luxury Auctions approaches every meticulously orchestrated auction with unwavering grit, steely toughness, and wholehearted dedication. Our intimate yet formidable team continuously analyzes real-time developments throughout our program to secure tangible, impressive results. We embrace each project as a golden opportunity to share our unbridled passion for the electric atmosphere of the auction floor, the unique character of each architectural gem, and the distinctive vision of each client. We approach spaces not merely as four walls and a roof, but as rich, unfolding narratives yearning to be told with eloquence and authenticity.